It might seem unbelievable but AR/VR technologies have already been around for over 30 years. In our overview of 2019 outsourcing trends, we have mentioned the rise of augmented/virtual reality projects. Now, we are taking a challenge to illustrate the main benefits and future of AR/VR mass adoption in business with just 5 charts.
Smartphones, coupled with headsets, have remained the most common use of VR experiences lately as it is the most accessible entry point. Generally, the market is still at its infancy stage and rather unsettled. There is a need for both devices and content to become mainstream. However, companies have to get ready for the AR/VR mass adoption not to lose in the future.
1. When Companies Expect AR/VR to Become Mainstream (Tip: Soon)
Despite many challenges yet to be overcome, 69% of experts predict AR/VR to get mass adopted in the nearest five years. They will revolutionize new markets and offer impressive cases in enterprise settings. AR/VR will be developed for personal, consumer and enterprise use.
2. Which Industries Will Be The Most Interested in AR/VR
A Goldman Sachs report forecasts AR/VR share on the market to value $80 billion by 2025. It will be mostly fueled by video entertainment – violent computer games in particular. Another agency, Perkins Coie, also names gaming the number-one sector to keep adopting technologies fast. However, other industries may also receive significant prospects. Among them, healthcare, education and real estate will be most heavily invested in during the following 12 months although business owners are still uncertain how AR/VR can create additional value for their companies.
3. VR Adoption Rates
Everyday customers get more and more familiar with AR/VR technologies and view it as an integral part of their routine life. Statistics prove that both youngsters and adults show interest in VR technologies, especially in the context of brand experience.
Greg Jones, director of VR and AR at Google, said last fall that Pokémon GO had prompted consumers to expect similar experiences while they shop. “They just had the Pokémon GO experience and now they already expect this in stores,” Jones said. “AR is set to reconnect physical and digital retail.”
4. The Biggest Obstacles in AR/VR Mass Adoption
According to the latest Perkin Coie report, company representatives see user experience as a top obstacle for both AR and VR mass adoption. This reflects the ongoing concerns with technical limitations and performance issues as well as bulky hardware in case of VR. Costs are a greater challenge for VR (22%) than AR (14%) because AR is a technology that many consumers can access on smartphones they already own, rather than on new headsets or devices they must purchase, making cost less of a consideration. However, respondents expressed more concern about content offerings for AR (25%) than VR (17%).
5. The Role of Outsourcing Vendors in AR/VR Mass Adoption
In order to meet company objectives for AR/VR and overcome market challenges, many product companies already benefit from partnering with experienced outsourcing vendors that provide end-to-end development and comprehensive engineering capabilities. Nine in ten companies expect vendors to help them wither develop a plan or deliver technologies and content they need. By leveraging outside AR/VR talent and technology, companies can focus on their core strengths while also delivering an out-of-this-world, immersive experience.
If you wish to stay ahead of market requirements and consider adopting AR/VR technologies into your brand experience, do not lose the chance to contact us. We have got plenty of experience in developing high-quality AR and VR applications and games, for example, Dars and VR State. Our latest reason to be proud is a VR escape room set Mr. Mercedes which was developed as a part of TV series promotion based on a famous Stephen King’s novel. We can become your rockstar software development partner and transform the user experience of your product.