As retailers across the globe expand their brick-and-mortar offerings to ecommerce, and bring their thousands of SKUs to the digital world, product information management is key to driving quality traffic, increasing conversion and building customer loyalty.
When it comes to products, companies spend an average of 25 minutes per SKU per year cleaning out and syncing old information.
It’s needless to say that effective product information management is paramount to any price comparison resources as those hold millions of products.
Furthermore, aggregators need web offerings that categorize and present information to online customers in a whole different way to ensure quick and easy access to a particular product. This involves multiple product categorizations to list the best deal first (based on best price/availability and many other parameters).