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PRODUCT INFORMATION MANAGEMENT FOR A LARGE PRICE COMPARISON SERVICE COMPANY

30% reduction in costs
20 million indexed prices
60+ dedicated team members
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Overview

Online retail spending is growing drastically each year and almost always outpaces traditional brick and mortar retail. There are dozens of reasons why eCommerce growth has been so explosive, but one of the reasons is comparison shopping. The majority of customers prefer to shop online because it’s easier to compare prices.

With the database of more than twenty million indexed prices, million products, 8 million product properties, along with hundreds of thousands of product and shop ratings, our client is Nordic largest price comparison aggregator used by millions of consumers every month.

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Challenge

As retailers across the globe expand their brick-and-mortar offerings to ecommerce, and bring their thousands of SKUs to the digital world, product information management is key to driving quality traffic, increasing conversion and building customer loyalty.

When it comes to products, companies spend an average of 25 minutes per SKU per year cleaning out and syncing old information.

It’s needless to say that effective product information management is paramount to any price comparison resources as those hold millions of products.

Furthermore, aggregators need web offerings that categorize and present information to online customers in a whole different way to ensure quick and easy access to a particular product. This involves multiple product categorizations to list the best deal first (based on best price/availability and many other parameters).

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Solution

As retailers across the expand their brick-and-mortar offerings to ecommerce, and bring their thousands of SKUs to the digital world, product information management is key to driving quality traffic, increasing conversion and building customer loyalty.

When it comes to products, companies spend an average of 25 minutes per SKU per year cleaning out and syncing old information.

It’s needless to say that effective product information management is paramount to any price comparison resources as those hold millions of products.

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Result

As retailers across the globe expand their brick-and-mortar offerings to ecommerce, and bring their thousands of SKUs to the digital world, product information management is key to driving quality traffic, increasing conversion and building customer loyalty.

When it comes to products, spend an average of 25 minutes per SKU per year cleaning out and syncing old
information.

WE ARE HERE TO TAKE CARE OF YOUR DATA

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