DARS
Augmented or Virtual Reality Solutions

Overview



Industry Retail / E-commerce / Entertainment / Publishing

To guarantee the users’ contentment one must constantly feed them with something viable, close to the world which Augmented Reality is perfect at.

Now we have entered the world of a completely different comprehension, the tech world that moves very fast, the world where the body of technologies is exponentially growing. And we are heading for far more disruptive experiences that will turn our existence upside down. As the story goes the Virtual Reality’s cousin comes into the play, it is Augmented Reality. In augmented reality, the physical world is actually added on to the addition of computer-generated imagery, sound, video, and other sensory stimulus. With the years passing by we become noticing more and more the mounting convergence of these technologies. Although both they are certainly hot trends, AR provides more interactive and immersive user experience. It simply makes the impossible possible.

It is not a rocket science since AR is based solely on the ordinary smartphone and requires nothing but the user pointing his iPhone or Android camera and peering through the screen. It simply makes the surrounding more impressive and more useful, be it for the purpose of business or for entertainment.

Product

DARS is a demo application that provides a number of cases how Augmented Reality can be beneficial to businesses and consumers. You can virtually try items on before buying, furnish the house, do some funny things with your business card or simply make your favourite character live and full of colors.

AR furniture allows you to configure and combine a chair, for instance, inside your own room and to better evaluate how it will fit in a room from every angle. With that being said you will get exactly like the real one item of your future furniture in its actual size.

With the help of AR try-on you can try on a product and experience how it looks on you. In this way AR will increase the likelihood of a product and customer attachment to the product, increasing the likelihood of a purchase.

Want to make a better representation of yourself and do not know how to impress? Or simply want to recognize the signage or track the position? Actions speak louder than words, right? The original business cards being a bit an outdated way of business communication and representation embedded with AR technology now could either boost you or your business by giving an introduction to discover more about the person and the technology.

Have read a lot of science fiction books full of fairy-tale-ish creators the vision of which rests only within your mind? It has already lighted the fires of your imagination so the only thing which is left is to make it real! Ever wondered how they are moving or what colors are they? Now it becomes a reality. With the AR technology having a 2d picture now you can in real time color it whatever you like and consequently you will get an interactive 3d model of your favourite character.

Technologies

IOS (Objective-C)

Android (Java)

Unity3D

Challenge

AR is constantly evolving and its development laid new challenges to Devabit team. Nearly every aspect of AR experience is heavily dependent on the new types of interactions, therefore, making the user experience a crucial part. As this technology is based entirely on the multitude of sensors and cameras helping you capture where a person or object is, the people and objects that surround them and most importantly what they are doing with their hands. It was a tough thing to implement the successful capture of human input on a device without a keyboard or a mouse.

Business value

What now makes a business stand out from the crowd, brands different from competitors and a customer delighted in the aftermath is the development of AR experience. It helps boost eCommerce and enhance the in-store purchase experience. For people it is also a plus as it helps them visualize the final product before they make the decision to buy it or helps in furnishing the house. For our guys it opens up a massive opportunity to deliver a new wave of mobile experience.

120 Billion in Revenue by 2020

By 2020 Every second app will have AR/VR functionality

Future

New innovations are being made as we speak. Augmented Reality has been around for 60 years, but smart devices have made it possible to use it in our personal and professional lives. Although AR has yet to realize its full business potential, Gartner claims the technology will soon become a powerful workplace tool. With IT corporations like Google and Apple heavily investing in AR, they say augmented reality companies are likely to generate a $120 billion profit by 2020.

The AR market is expected to witness a substantial growth owing to advances in hardware technologies and sophisticated mobile software.

The coming years will only see continued acceleration of applications and broadening of the range of industries using AR will have a profound impact on how we all interact with technology.

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