Industry Fashion / E-commerce

Customer London, UK

Advertisers are now spending an increasing proportion of their marketing budgets on Internet advertising.

The global E-commerce industry saw impressive growth in 2014 with goods and services worth $1.5 trillion bought by shoppers via desktops, tablets, and smartphones. Cyber Monday e-commerce sales, as an example, reached $1.735 billion originating from desktop and laptop devices, according to comScore.


Ormary is a luxurious women clothes online store.

More than 200 famous designers have chosen Ormary to bring their exclusive outfits to their target clients. Customers, on the other hand, are provided with a great variety of qualitative goods: they can be filtered by price, a designer’s name, type, colour, size, etc. Ormary suggests regular discount offers for their customers.

Devabit engineers developed a convenient ordering and payment systems, implemented delivery services that enable customers to receive their goods safer and faster.


PHP 5.3


MySQL 5.5.2







Ormary online store has been designed and developed from scratch in 4 month.

On the technical side, it was challenging to make an attractive and user-friendly website that would burst sales. Developing an intuitive and informative design was another challenge engineering team faced. Also, Devabit team has successfully integrated PayPal and Braintree payment systems with the platform.

Business value

Our client managed to increase their income by 95% in less than a year.

A user-friendly design attracted more customers to shop online. Reliable delivery and payment systems increased the number of customers to 40%. Ormary became a popular marketplace among more than 200 talented designers.

Moreover, many young designers have chosen Ormary platform as their first shop since it helps reduce a shop rent expenses. Those customers who physically cannot visit a shop of their favourite designer can easily do it online with Ormary.

95 %

Increased income


Customers base growth



Our client received a new convenient ordering and payment systems, and an online store overall became more informative, fast, and user-friendly.

Since the project has scored a success rapidly, our customer has plans to extend the number of designers from 200 to 400 this year.

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