Industry Toy Industry, Retail
Customer UK startup
Toymakers once made models by hand, but 3D printing has changed all that. Interactive toys are becoming more prevalent than traditional ones and rapidly increase revenues of retailers.
Toy market experiences best sales growth dynamics since 2010. According to retail sales data, sales of toys in the United Kingdom increased by 6% in 2014 compared with 2013. Consumers became more interested in interactive toys, pro duction of which is related to cheap, convenient, and user-friendly 3D printing.
Our customer from UK has predicted this industry trend and came up with a solution of Toogle Toy app that enables its users to produce toys with 3D printers.
Toogle Toy is an interactive platform that allows create a toy by assembling together determined parts sets. Toogle Toy users can design and colour a toy according to their tastes and preferences. Later these models can be printed on a 3D printer.
Toys can be created randomly or by hand-picking each part. Also, registered users can use their ready-made toy models as avatars, view saved toys, name them, etc.
App users can order their toys to be printed by the Toogle Toy team or download files with the sketch to print it themselves on a 3D printer.
Moreover, users can share their toys in social networks or on Toogle Universe, a community for Toogle Toy users to share and view their friends’ toys and hit likes.
Devabit team faced challenges of various complexity on different project stages. Our engineers have combined three platforms - Unity 3D, iOS, and .Net server side. Devabit team of designers has drawn toy models in 3ds Max, and a FBX model of every part was a result of this process.
The main challenge was to integrate the FBX-formatted parts into the system since Unity doesn’t provide a dynamic import of graphic objects. Hence, the solution was to perform additional preprocessing of 3D objects in prevalent formats. We have come up with an automated files pre-processing prior to importing them to Unity for displaying. Due to using SDK and having develop our unique algorithm, Devabit engineers have successfully parsed this model and got all the needed details. Also, our team has come up with an algorithm on 3D model optimisation to make app performance smoother and faster.
Another challenge was to develop and implement a user-friendly, intuitive design because the target users are 3-10 year old children. Research determined that children can easily use main app functions. Designers have put much effort in developing an intuitive design that would be positively perceived by the children of target age group. After a few iterations, current parts sets were created and implemented.
3-5 years old children in the research group