Virgin Mobile is an international wireless communications brand. In 2017 the company was aiming to conquer the UAE market which had already been oversaturated. To win loyal clients, they needed a comprehensive marketing campaign with dynamic content to be shown at the biggest media platforms, airports and billboards in the country.
Devabit was chosen as a major team player responsible for technical implementation of the campaign. We created a unique interactive content customized depending on where the client is from. Besides, our engineers implemented online location tracking of the SIM-card delivery.
We managed to enable the marketing campaign of Virgin Mobile with a dynamic geo-targeted content. Besides, we developed the automatic customization of advertisements. Once a certain user interacts with an ad, it shows the message in a particular language. Also, online location tracking feature uniquely distinguishes the company among rivals on the market.