01
Product

Virgin Mobile is an international wireless communications brand. In 2017 the company was aiming to conquer the UAE market which had already been oversaturated. To win loyal clients, they needed a comprehensive marketing campaign with dynamic content to be shown at the biggest media platforms, airports and billboards in the country.

02
Technologies
03
Challenge

2

UX designers

3

Software engineers

1

QA engineer

1

Scrum master

Devabit was chosen as a major team player responsible for technical implementation of the campaign. We created a unique interactive content customized depending on where the client is from. Besides, our engineers implemented online location tracking of the SIM-card delivery.


04
Business value
Virgin Mobile was the first company in the UAE to bring the fully digital mobile service. It offers a simple and transparent technology and provides an unmatched customer experience through its innovative app-based service. With help of devabit, Virgin Mobile offers users to deliver a SIM-card in 60 minutes with the opportunity to track the location online.
05
Result

We managed to enable the marketing campaign of Virgin Mobile with a dynamic geo-targeted content. Besides, we developed the automatic customization of advertisements. Once a certain user interacts with an ad, it shows the message in a particular language. Also, online location tracking feature uniquely distinguishes the company among rivals on the market.