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Casio Hybrid Piano GP-500

Combining musical tradition and innovative technologies Casio provides a revolutionary piano experience.

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3D technologies align marketing promotion techniques, helping to release ads faster and less costly.

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Product

Casio Hybrid Piano GP-500 is a musical instrument with full-length Austrian spruce keys and a hammer mechanism.

Casio’s vision is to bring the piano experience to the next level by applying its technological expertise, and to create an instrument that would thrill the most demanding and traditional pianist.

In terms of special promotion, the company decided to make a limited glam-rock stylized piano edition. Its presentation required much filming and expertise which meant spending much money and time. 3D technologies were seen as an optimal solution.

challenge

Devabit team had to make a new design of the GP-500 piano in glam-rock style, so that it could look both fun and professional.

Being a costly purchase, a promotional video had a goal to reach more audience.

However, to make the process faster it was decided to construct a realistic 3D model of the piano instead of building and filming the real one.The tricky moment was that the real video frames were supposed to come along with the 3D piano frames.

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BUSSINESS VALUE

Casio GP-500 won a 2017 Design Award.

It is a revolutionary model that got a publicity support. It allows to express the creativity and feels like a real piano presenting digital opportunities at the same time.

A glam-rock version of the piano was supposed to become a limited special offer. Targeted for professional pianists, it was supposed to make their musical experience brighter. Thanks to the promotional video made with 3D technologies, the company managed to present the correct brand message accompanied by a high quality visualization.

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79000, 3, Dzhordzha Vashynhtona street, Lviv, Ukraine

4300 S. US Hwy 1, Ste 203-171, Jupiter, 33477, Florida, US

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