Pair of Thieves is a US-based clothing brand striving to provide customers with “amazing breathability, moisture wicking and über comfy fit”.
As long as regular collection updates require constant development of high-quality visual content, the company was investigating how to optimize the web representation of their products in terms of time and costs.
This means each time hiring a team of photographers, models, retouchers, make-up artists to organize a photo shoot and then to upload pictures online. The process is both time and money consuming. As a solution it was offered to make 3D realistic models.