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Product

Choiss NYC is an outerwear brand for modern women. It provides luxury custom-made bomber jackets.

The company wants to make the ordering process as visual, simple and comfortable as possible. Devabitʼs use of 3D technology helped Choiss advance this goal considerably.

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Technologies
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Challenge

We completed a library of the brandʼs materials, textures, forms, and other elements, to make it easy to combine new 3D jacket models. A devabit innovation enabled users to produce multiple potential custom coat renders with the input of only a single coat model.


The time saved helps optimize Choissʼ marketing budget. From now on 3D models of jackets can be used for many purposes: from advertisements to custom client solutions.

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Business value
Time and productivity factors are crucial effective to e-commerce. 3D models can be easily transformed and quickly presented. Thus, a manufacturer can update the design with a minimum time span.

Further, with 3D models manufacturers, get a chance to show products that are still being developed.
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Result

3D technologies save time and money making costly product photoshoots needless. Choiss is not able to customize every jacket in terms of materials (suede, lambskin, fish skin), body, sleeves, slides, ribbing, collar, zipper, and lining.

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