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DARS is a demo application that provides a number of cases illustrating how Augmented Reality can be beneficial to businesses and consumers. A user can try clothes on before buying, furnish a house, do something fun with a business card or simply make your favorite character look alive.

AR furniture allows users to place a chair in a room and evaluate how it will fit in from every angle, employing an exact prototype of the future furniture in its actual size. In this way, AR promotes a customerʼs attachment to the product and the likelihood to purchase.

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The continual evolution in AR is a challenge to any development team. With nearly every aspect of the AR experience dependent on emerging interactive technologies, it is a challenge to assure that the user experience is a smooth one.

This technology is entirely based on multiple sensors and cameras capturing where a person or object is, their surroundings and, most importantly, hand movements.

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Business value
The AR experience can really make a business stand out from the crowd and delight a customer. It helps boost e-commerce and enhance the in-store purchase experience. It also helps visualize the final product before the buying decision.
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Augmented Reality has been around for 60 years, but came into mass usage only with the advent of smart devices. It requires nothing more than a smartphone and a user pointing the camera to a specific place. It simply makes the surrounding more impressive or useful, be it for business or for entertainment.

As the full business potential of AR is realized, the technology will become a powerful workplace tool.

The AR market is expected to witness substantial growth in terms of hardware technologies and sophisticated mobile software. With IT corporations like Google and Apple heavily investing in AR, augmented reality companies are projected to generate profits in excess of $120 billion profit by 2020.

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