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Product

Pair of Thieves is a US-based clothing brand striving to provide customers with “amazing breathability, moisture wicking and über comfy fit”. The company has always taken considerable care of their online presence and wanted to optimize the web presentation of their new collections.

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Technologies
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Challenge

The visualization was supposed to be not only good looking but also universal for using models in the future. Bearing that in mind, the devabit team developed a whole new approach for modeling and imitating clothes forms online. The new capability makes it easy to prepare visualizations, once new patterns and designs are released.


In fact, our designers built ultra-realistic PBR (physically based rendering) textures, so that a user can zoom clothes to distinguish single threads. Finally, we completed a library of the brand’s materials, textures, seams, cuts, and other elements, so that it is as easy to combine new 3D models as possible.

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Business value
In order to win in their market, Pair of Thieves has to constantly develop new clothing ideas and concepts.

Devabit’s automated system for image creation saves time and effort and allows the company to focus more on building quality products. Even as rendered in in 3D, the result looks flawlessly realistic.
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Result

Staying current is essential in fashion, particularly at the pace of fashion e-commerce. regular updates require good visual content. Each update involves the time and expense of engaging photographers, models, retouchers, and make-up artists to organize a photo shoot, edit it, and upload it online.

With devabit’s 3D solution, Pair of Thieves got a stable and easy-to-use stable platform to customize new clothing models, present them quickly and sell online, all for a fraction of the time and expense required previously.

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