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Shamballa Jewels is a Danish manufacturer of premium jewelry.

A company was striving to optimize its internal operations by increasing manufacturing effectiveness and relations with retailers. As a solution, it was offered to developed an integrated ERP and CRM system with the ability to construct customized bracelet models.

The platform called ‘Bracelet Designer’ was meant to help a user pick up the desired type of string along with every single bead.

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3D engineers


Software engineers


QA engineer


Scrum Master

The most challenging part was to illustrate jewelry pieces realistically - including the right angle of lights and shadows, gems glitter. This required delivering thousands of images of every single bead in every possible position. The devabit team presented an innovative idea which allowed to produce impressive amounts of renders with only one bead model inputted.

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Business value


retail stores worldwide

Being a premium brand, Shamballa Jewels carefully considers the ways to develop and promote its business.

In e-commerce, it is crucial to win the time and productivity factors. 3D technologies save time and money making costly product photoshoots needless. Manufacturers get a chance to show products that are yet being developed. Moreover, 3D models can be easily transformed and quickly presented. Thus, a manufacturer can update design with a minimum time span.
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Shamballa Jewels is now known as a manufacturer of legendary bracelets. Its jewelry is proudly worn by many world-known celebrities, including Jay Z, sisters Olsen, Karl Lagerfeld, Leonardo DiCaprio etc. It has been illustrated many times by leading fashion magazines like Vogue, GQ Style, ELLE.

With a 3D bracelet builder developed by devabit team it is now easy to visualize, customize and choose the best jewelry look among all possible. It makes the purchase experience pleasant and simple for customers from all over the world.

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