Horrifying VR Experience based on the Legendary Stephen King's Novel
About the project
With the Mr. Mercedes series by Stephen King gaining more loyal fans, Audience Network AT&T is constantly looking for new ways to make the story feel more real.
During post-production, AT&T asked our team to build a catchy gamification experience. This application, including an escape room set, private screening room, lenticular photo experience, and an augmented reality adventure game should be presented at the Comic-Con 2018 in San Diego.
This meant bringing a complex and sophisticated VR game to the market in the shortest time possible.
How We Did It
The Mr. Mercedes TV series airs not only in the US but also in Ireland, the UK, and Poland. In addition to this international exposure, AT&T continually promotes the series with additional marketing channels. The VR game generated considerable buzz at the San-Diego Comic-Con and tarted up the upcoming premiere of the second season.
We managed to develop an advanced VR game within the challenging deadline. All the 3D assets were created exclusively for the project and resulted in a highly engaging gamified experience.
The immersive Mr. Mercedes game includes:
- AR adventure
- VR escape room
- Lenticular photo experience – transforming user's face into Brady's with a socially shareable GIF
- "Bringing Brady to life" through project mapping – 3D light projection
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