SaaS Platform for Video Surveying
About the project
With short video reviews, their corporate users can get more concise insights and candid opinions on how the respondents feel and react.
Our client is a freemium SaaS platform meant to transform the online surveying industry. It can be used for customer services study, targeted ad adjustment, job candidate screening, and other types of research.
Our primary goal was to rethink and significantly improve an inline video surveying tool using the advantages of a product discovery approach. It can now be used as a SaaS platform for marketing, HR, and research needs by almost any industry.
Measuring CSAT is crucial for the success of any business. However, this is normally done by running extensive surveys that the customers either do not have time or motivation to fill in. The platform solves all of these challenges and provides instruments to run short video surveys, analyze the results, and encourage respondents.
We gathered clients' feedback to understand their challenges better. Besides, our design team performed SWOT and competitor analyses. Based on the collected data, we defined the issues of the client:
- An outdated platform design that did not serve the project needs and priorities.
- Non-intuitive navigation lacking logical customer journey maps.
- An overload of unnecessary features that shifted users' focus from the initial goal.
- Low-quality tech implementation: low speed, non-responsive design, poor integrations.
Our aim was to give a fresh look and enhance the existing ideas. As a result of a remote workshop, our team delivered a clear customer journey map.
- Company info
- Account settings
- Test surveys
Video surveying turned out to be useful in multiple industries, including marketing, retail, customer services, and healthcare, to mention just a few.
- User flow
- Typography & colors
Ideation → Creation → Validation
Tight deadlines appeared to be another challenge for the project. Luckily, we have developed style guides to speed up the development process. With coloring schemes and instructions, we could build the platform using scaled-down prototypes.
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