eCommerce Solution for Largest Ukrainian Publishing House
About the project
The Old Lion Publishing House is a leading nationwide publisher that owns 50% of the market.
As a publisher recognized in the international publishing arena, the Old Lion Publishing House wants to inspire a broader amount of people by reaching their audience online and destroying geographical, racial, and age borders.
The pivotal goal of the project was to design a new and recognizable corporate identity. On the one hand, it is aimed at helping Old Lion establish themselves as a trusted national brand with a powerful statement and philosophy. On the other hand, it is designed to help the publisher grow and conquer all parts of the Ukrainian market, including the online ecosystem.
The rapid growth of the largest publishing house in Ukraine led to the need to implement a new, more robust solution. The current off-the-shelf eCommerce store could not handle the volumes anymore, while existing functionality was not able to serve the growing demands of buyers. Hence, a fully custom eCommerce solution had to be built from the ground up to ensure further growth and enhanced services for both current and new clients.
7 years (ongoing)
Typography & Colors
Unique design elements, colorful pictures, and a specific brand's identity require a set of well-chosen fonts and a wide color gamut. For this reason, we used Gilroy and Lato fonts along with over 20 different colors. Below, we only demonstrate the ones that predominate.
UX Design Process
We encompassed all aspects of the end-user’s interaction with the Old Lion's identity, services, and products.
Following the research and setting clear project goals, we kicked off working on the wireframes to attempt to solve complex user experience challenges.
Some of the UX artifacts we implemented:
UI Design Process
Bearing in mind that the amount of information and images on the screen should be tailored to the key user's needs and limitations, we designed functional yet aesthetically pleasant pages, including the main page, product page, order page, events page, and about us page.
Examples of page design:
- Product page
- Catalog list
While a robust mobile version is considered to be a guarantee of a successful website, we paid extra attention to the mobile optimization of Old Lion's eCommerce store.
We added lighter images so that the website loads faster while all buttons are sized to adapt to broader fingers.
Several screenshots of our adaptive project version.
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