Direct-to-Consumer Marketing and Product Testing Solution

A one-of-a-kind platform for product testing and distribution
B2B Data Analysis Web Service by devabit

About the project

It is a B2B web service that helps companies conduct campaigns for testing and distribution of various products, including food, cosmetics, animal feed, household appliances, etc.

All the widgets in the dashboard are designed to provide a better vision of the dynamics in the particular product testing. Ultimately, the final result based on the data of the web service is presented to the campaign's customer.

Goal

Our team was entrusted to redesign and rebuild the back office part of the solution that was the major showstopper.

Customer Challenge

Due to considerable growth, the existing platform for product testing could not meet the scale and demands of the current and new clients.

Client from:

EU

Industry:

Professional Services, Product Testing, Surveying, and Mapping

Duration:

6 months

Typography & Colors

Bright system colors, easy-to-read fonts, contrasting white backgrounds, and appealing style guide elements — we managed to find the ideal recipe to please the users.

  • Typography & colors
  • Style guide

Widgets Types

At the beginning of the process, we defined a list of all the widgets which are necessary to display on the dashboard.

For widgets, we used third-party services, but they needed multiple improvements, including refinement, reduction of notation, change of colors, etc. There are a fixed set of widgets for each section of the web service. However, users can adjust the dashboard for themselves.

Moreover, after first testing, we decided to add the ability to customize widgets size (only for the dashboard page).

There is an opportunity to add as many widgets as needed from each section as well as further filter the information using filters.

  • Widgets types
  • Widgets rules

UI Design Process

From colorful charts to multiple customization features, our UI design covers a multitude of aspects aimed at enhancing the convenience of the service.

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