US
3D Models for a Global Leader in Marketing Research
3D product visualizations for the world's leading consumer intelligence company
ABOUT THE PROJECT
Founded a century ago, our client is a worldwide-known Chicago-based company with over 30,000 employees and multiple offices in 100+ countries, covering more than 90% of the world's population.
As part of a large holding until March 2021, the company divested its consumer intelligence business to private equity and later rebranded into a famous and recognizable brand trusted by thousands of companies worldwide. Providing the world's most complete and clear understanding of consumer buying behavior, this outstanding market research company helps trademarks and supermarkets from diversified industry verticals to reveal new pathways to growth through advanced consumer intelligence solutions for a variety of consumer packaged goods, ranging from dairy products to beauty samples.
Tracking even the slightest changes in consumer behavior, the company helps brands optimize product portfolios with stunning 3D models, driving sustainable growth and putting their businesses ahead of the fierce online competition. While developing impactful and eco-friendly packaging and predicting its potential in the market refers to our client's core competencies, they decided to outsource their 3D modeling requirements to a trustworthy and experienced 3D modeling provider like devabit.
PROJECT MILESTONES
Since delivering high-quality 3D models of product packaging was our top priority, we set several project objectives to fulfill this goal with maximum precision and excellence, as we always do.
- Our skilled PMs established clear communication with the client's team to gather direct guidelines for 3D modeling projects, including dimensions, label placements, and material specifications.
- Equipped with the needed data and references, we were able to assign our top 3D modeling artists to create accurate, high-fidelity 3D models of products based on provided reference images.
- At all stages of the project delivery, we ensure our models meet the required standards and align with brand aesthetics.
CUSTOMER CHALLENGE
As a leader in consumer intelligence, our client faced the urgent need to generate consistent, high-quality 3D product visualizations across their vast portfolio.
Their team required a scalable solution to transform limited reference images — sometimes just a single photo of a product packaging — into life-like 3D product models with precise measurements and accurate label placement. With an emphasis on precision, speed, and quality, they required an expert 3D modeling partner to handle large volumes of models while maintaining the highest standards of accuracy within limited timeframes (24 hours or less).
Client from:
Industry:
Consumer Intelligence, Marketing Research
Duration:
Ongoing
3D MODELING PROCESS
Handling large volumes of 3D models within limited timeframes, we follow a straightforward, well-established 3D modeling process.
- First, the client provides photographs of packaging, containers, or other product types from various angles. In some cases, they give only a single reference image.
- Next, our 3D modeling team analyzes the provided images and specifications, ensuring compliance with exact dimensions, label layouts, and structural details.
- Leveraging best-in-class 3D modeling tools like Blender 3D and Plasticity 3D, our 3D artists create highly detailed digital representations of the actual products.
- After all, the completed 3D models undergo rigorous quality checks before being delivered to the client for final approval to ensure everything is polished to perfection.
Toolkit:
- Blender 3D
- Plasticity 3D
BUSINESS VALUE
Partnering with devabit, our client has gained the ability to deliver compelling, data-driven insights with stunning 3D packaging representations, ensuring their full-cycle market research and consumer intelligence services are fulfilled for 100%.
- Thanks to our 3D modeling services, the client established high-volume 3D model production without compromising quality.
- The company achieved enhanced digital product representations for their eCommerce and marketing needs.
- Due to faster turnaround times, packaging production and product launches are completed without delays.
- Our team provided the client with scalable and cost-effective services that reduce in-house 3D modeling overhead.
Long-term business value:
- High-quality 3D models within limited timeframes;
- Enhanced digital product representations;
- Faster time to market;
- Scalable and cost-effective solution.
End-to-end development
outsource your software project
Our services include:
- UI design
- Web & mobile development
- Product management
- Quality assurance
- DevOps and Cloud
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Customer's Quote
"It was a pleasure for us to work with the devabit team. They have proven their expertise by producing highly qualitative solutions for us. devabit experts helped us avoid costly and timely photo shoots of the jewelry by providing high-quality 3D renders. As we work with retailers, it was crucial for us to find an effective way of communication with them and automate operational processes".
Sofie Langebæk
Digital Development Manager at Shamballa
USA