Product Information Management Project for an Online Retailer
About the Customer
They strive to provide an excellent experience to customers through both online and offline channels. The firm wants their products to fit into customer's life seamlessly. Therefore, the company constantly updates their catalog.
We were striving to create an accurate online product list that encourages website visitors to purchase products from the catalog.
The company’s website is their main sales channel on the internet. Thus the information published there should be accurate and up-to-date. However, with tons of constantly updating data, it was extremely difficult to maintain the company’s product catalog. Our client needed a dedicated team, which could focus exclusively on catalog management without affecting any of the current business processes. Outsourcing to devabit appeared to be the perfect solution.
How We Did It
We formed a dedicated team of BPO experts that take care of the product catalog. The team’s main functions include managing data gained from multiple sources and exporting it into a universal format, extracting data based on its semantic loading and updating the catalog.
We enhanced the company’s online presence by 30%. With smart catalog management, we raised the overall customer satisfaction and optimized usage of costs and resources. As a result, our client managed to improve productivity of in-house personnel, boosted customer engagement and gained a lot of new business.
- 35% business growth
- 30% online presence growth
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