3D Rendering: A Perfect Money-Saving Alternative to Jewelry Photoshoots

Undoubtedly, visuals remain within the key elements of jewelry production. Not only should a manufacturer work on the flawless and ergonomic look of the final product, but also to show its best features at promotional materials and catalogs. Of course, traditional photo shoots are the most common solution. However, the world of newest technologies brings a great and affordable alternative, jewelry 3D rendering. It gains massive popularity these days, and we are here to reveal a secret why.

Jewelry Image As A Selling Story

The well-known sales rule says that you do not sell jewelry but the status it offers and memories it brings. To put this message into image, you need to rent a studio and lighting, ask brand and PR managers to develop a concept as well as to hire a whole bunch of professionals for photo shooting: a model, a stylist, a hairdresser and manicurist, a makeup specialist, a photographer and retoucher and at least one photoshoot assistant.

Overall, a simple (at a first sight) photoshoot turns into a complex project with many vulnerabilities regarding changes and deadlines.

Can 3D Jewelry Visualization pull it off?


3D artists can easily illustrate a model and any jewelry piece with the right angle, color, and lighting. The only difference is you do not need to hire seven extra people for a costly photo shoot. And in addition, you are able to implement any changes into shapes, positions, and colors at any moment.


Here you can see the difference in the overall look of a photo image (on the left) and a 3D-rendered model (on the right) of Pandora accessories.
It was developed by devabit team as a showcasing example.

Flexibility of 3D Solutions

With jewelry 3D rendering, you do not need to specify beforehand the final type and concept of the illustration you need. The changes can be implemented easily and quickly.
Besides, 3D technologies allow the buyer to request a unique, one-of-a-kind piece of jewelry. For instance, Shamballa, luxury jewelry manufacturer from Scandinavia, offers this model to create fully-customized bracelets. It gives a designer and client freedom to express their creativity without limits. With this in mind, 3D can become a sophisticated sales tool. It brings a realistic and customized touch to jewelry. Here is a story of how we succeeded to implement this solution for Shamballa.


Here you can see the difference in the overall look of a photo image (on the left) and a 3D-rendered model (on the right) of Pandora accessories.
It was developed by devabit team as a showcasing example.

Here is what you can get with jewelry 3D visualization:

  • 3D Animation
  • 3D Panorama
  • 360° View
  • Virtual Reality
  • Augmented Reality

Benefits Which Photoshoots Cannot Offer

Already 75% of furniture catalog images are 3D-designed. For example, our team developed a bigger part of a STEM Goods product catalog: from family sofas to office chairs. Furniture manufacturers know exactly how many man-hours, money and inventory space can modern technologies save. Jewelry producers should follow the example.

While it takes no less than a month to organize and deliver a standard photo shoot, 3D rendering is a pure time-saver. With new collection release every other season, all you need is to customize a ready-made model with the latest features. Afterwards, the 3D model can be used in jewelry catalogs and promotional materials.

While the final price is calculated according to the project scale, 3D technologies are safe from extra unexpected costs, including transportation, rent, and decor.

A very unique benefit which traditional photo shoots cannot offer is saving inventory space. Having a 3D model you do not need a product manufactured in real life. You are able to use a just-in-time logistics technique and deliver jewelry once it is already ordered.

If saving expenditures, time and inventory space sounds relevant to you and you are curious to learn how to implement 3D rendering into your business model, please feel comfortable to contact us. We have deep expertise in developing various 3D solutions for many industries, including jewelry production.