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Top Custom App Development Trends for 2018

If you’ve got a business, you should definitely have a mobile app. Though this statement isn’t always truthful, this is what most clients expect from businesses - aesthetic effective apps making the customer experience easier. How to make sure that such apps aren’t old-fashioned, boring, and needless? Start with checking out top custom app development trends for 2018.

What’s a custom app and how is it created? A company specializing in custom app development deals with creating customizable modules. These may include photo galleries, news feed, audio guides, support, etc. These modules aren’t linked to a certain brand. However, the software foundation is easy to use and the modules are open for customization. Such pre-made modules make app delivery faster and more effective. As a result, companies get effective apps with an appealing design and impressive functionality promptly.

Mobile payments

According to the forecast, in 2019, the mobile payment revenue may surpass 1 trillion U.S. dollars. The popularity of mobile shopping was the main reason for e-commerce giants and smaller enterprises launch mobile apps. Even physical stores seize the hour and allow clients to pay using NFC technologies.

Digital content is another strong driver of mobile consumer spending. People purchase content in mobile apps, games, event tickets, etc. Media downloads, streaming donations, chat apps, and other virtual content are another important part of the mobile payments market. With Apple Pay, Android Pay, and Google Wallet mobile payment are simple and easy.

These top app development trends for 2018 everyone should know about.


In 2018, augmented reality is a mainstream. One of the reasons for that is Apple and Google introducing AR development kits. Besides, such technology giants as Nvidia and Intel have introduced innovative AR platforms and technologies. Together with the growing demand for augmented reality apps, these factors become the basis for easy and effective AR apps development.

According to their functions, AR apps split into the following categories:

  • apps enriching the brand experience (f.e. Starbucks app showing animations of the coffee making process, the map of the store, etc.)
  • apps changing the shopping experience (IKEA, Nike, Converse, IBM)
  • industry-specific AR apps (Orca Health, AugThat!)
  • AR stickers and filters (Snapchat, Instagram, Facebook)
  • AR games (Pokemon Go, Ingress)
These top app development trends for 2018 everyone should know about.

Core ML

The machine learning is another custom app development trend. The Apple’s Core ML 2, the machine learning framework, helps developers create smart apps with fewer code lines. Machine learning also enhances QuickType and improves Siri. It also benefits such functions as face detection and object tracking.

There are some other Apple products influencing custom app development trends. For example, Apple Pay is a fast and secure payment method available around the world. Developers are working on making it even better and include Apple Pay into different mobile apps. Furthermore, people continue showing interest in the Internet of Things. That’s why apps created with Apple HomeKit is another trend.

Which of these trends seems to be the most unexpected? Is there a trend you’d like to take up ASAP? Contact our team to hit the big time.

photos sources: 1, 2

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